|
The Myth of the Discount Commission.... How Lower Fees Actually Cost Sellers More!!
Every seller wants to net the most money possible when it comes to the sale of their home. However, in this pursuit many sellers unknowingly cost themselves money when they work with an agent who offers a discounted commission.
False Assumptions
When a seller chooses an agent who offers a discounted commission there are some underlying assumptions that they typically make including:
1. All agents are the same.
2. The home will sell itself.
3. The price will be the price.
4. The property will get the same exposure.
5. The service will be identical.
All five of these assumptions are false!!
Hiring a discount agent in the hopes of netting the most money on the sale of your home would be analogous to walking into a Mercedes dealership and wanting to buy a car for the same price as a Ford (nothing against Fords). While a Mercedes and a Ford are both cars, and both provide transportation, there is a distinct difference between the two products. The same is true of discount agents and full service agents. Both can get the job done however how they get the job done can be worlds apart.
A Discount Agent vs. A Full Service Agent
|
